Outreach is not spam
We build a tool for business conversations with companies - not a “send to everyone” button. It's a deliberate choice, for results, reputation and the law.
Outreach vs spam
Outreach
- You write to a specific company at its corporate address
- The text is written for that company - its tasks, industry, a real reason - and can't be sent to anyone else
- Dozens of emails a day from one mailbox, every email is individual
- The sender is clearly identified, opting out takes one reply
- The goal is to start a conversation, not to sell in one email
Spam
- One ad sent to thousands of random addresses
- Bought or leaked lists, private citizens' mailboxes
- Hidden or fake sender, no way to opt out
- Emails keep coming after a request to stop
- Advertising without consent: fines up to RUB 1m for companies
Why spam fails
Identical emails to thousands of companies get read by a handful. The rest get deleted or marked as spam, and mailbox providers start filtering all your mail - invoices and contracts included. Russian law also treats such emails as advertising that needs prior consent, with fines up to RUB 1m for companies.
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