Knowledge base

Everything you need for B2B outreach in Russia: what the law allows, how to build a company list, find emails and write messages people reply to.

Outreach & law

Is cold email legal in Russia? A 2026 guide for B2B sendersWhen a business email to a Russian company is lawful outreach and when it is advertising without consent - with fines up to RUB 1m. Laws, FAS practice and a checklist.
152-FZ and business email: what counts as personal dataGeneric company addresses vs named employee emails under Russian personal data law: consent, Art. 15 direct marketing, data localisation and Roskomnadzor notification.

What is outreach and how it differs from spamOutreach is individual business correspondence with a company that has a real reason behind it. How it differs from spam, and why it works better.

How to choose OKVED industry codes for prospecting in RussiaOKVED is Russia's industry classification. How to pick codes for your ideal customer, main vs additional codes, and common mistakes.

How to find a Russian company's email addressWhere Russian companies publish emails - website pages, the state register, maps - and how to choose the right address for a business letter.

How to keep cold emails out of the spam folderDomain authentication (SPF, DKIM, DMARC), warm-up, sending volume and content rules that keep business emails in the inbox - including Yandex and Mail.ru.

7 days and 200 credits free. Sign in with Telegram or MAX in 10 seconds, no card required.