How to keep cold emails out of the spam folder
Deliverability is earned: technical setup, steady volume and emails people answer.
Technical setup
- SPF, DKIM and DMARC on your domain.
- A separate domain for outreach so your main domain stays safe.
- Warm up new mailboxes for 2-4 weeks.
Volume
Start with 10-20 emails a day per mailbox and grow slowly. Russian providers (Yandex, Mail.ru) are sensitive to sudden spikes.
Content
- Plain text, one link at most, no attachments in the first email.
- Specific to the recipient.
- A clear opt-out line.
List hygiene
Remove bounced and closed companies. Lidarro marks liquidated companies and invalid addresses before export.
Rather not deal with the legal risks?
You can do all of this yourself in Lidarro. Or hand it over to us as a done-for-you service: we build and check the list, write the copy, run the outreach and hand you the leads. We take on the financial risks, including fines.
Pricing depends on your niche and lead value, so we quote individually.
Read next
- How to choose OKVED industry codes for prospecting in RussiaOKVED is Russia's industry classification. How to pick codes for your ideal customer, main vs additional codes, and common mistakes.
- How to find a Russian company's email addressWhere Russian companies publish emails - website pages, the state register, maps - and how to choose the right address for a business letter.
- Is cold email legal in Russia? A 2026 guide for B2B sendersWhen a business email to a Russian company is lawful outreach and when it is advertising without consent - with fines up to RUB 1m. Laws, FAS practice and a checklist.
- What is outreach and how it differs from spamOutreach is individual business correspondence with a company that has a real reason behind it. How it differs from spam, and why it works better.